Would you be willing to give up access to the Internet for the rest of your life in exchange for one million dollars? If you’re like most people, probably not. But, you don’t pay anywhere near one million dollars for access to the Internet. So, when you purchase Internet access, you are getting much, much, much more than you pay for. This is a fascinating lesson in value that really hits home. You’re willing to pay for Internet access because the value to you is significantly greater than whatever you have to pay to get it.
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